You don’t have to be Mad Max to understand the importance of water management for today’s businesses. For this project I worked with a local design agency, Fresh Consulting, to help drive a complete re-write of Apana’s website. I was involved with the overarching content strategy as we determined and organized messaging across the site.
This process involved working collaboratively with various members of the design, marketing and sales teams. I also contributed copy and edits for the site, as well as overall design input and feedback. Keeping with the Mad Max theme, this was a quick sprint turn-around; fortunately we weren’t chased by chainsaw-wielding troglodytes and managed to deliver a greatly enhanced product in a timely manner. It was a really fun process and I think we greatly improved the focus and detail of Apana’s website and overall messaging.