Popcorn with jalapeños? Created by and for fighter pilots? Seriously, how do you pass that up?!
For this project I contributed ideas and text for both the website and the packaging. This involved a lot of internal communication with the design team, incorporating white paper research, and strategizing with the business side of things. It was a good challenge to try and translate a specific military tradition (eating spicy popcorn) to a broader audience (popcorn eaters of the world—unite!).
Even though I didn’t get to fly a plane, this was still a fun project.