KEY ARENA

For this project I was brought in to help with brand ideation and storytelling around the Key Arena redesign. This ended up being really fun and I spent a lot of time digging through local historical sources to help create a narrative around sports and entertainment in Seattle.

This arena has since been purchased by Amazon — You know you’re in Seattle when… — but we’ll still have professional hockey starting here soon, and it was great to be a part of this project.