SMART DESTINATIONS 

For this project I wrote the descriptions for several different attractions offered via the Go City Cards. Fortunately, though the pictures might imply otherwise, this did not involve riding any roller coasters, as these are horrible devices that surely line the deepest depths of hell! (Young parents everywhere, take note: this attitude is exactly what you’ll get if you feed your child soda and Twizzlers and then let him get on a ride at an amusement park.)

Instead, I did a lot of research into the various destinations, strategized with designers, and worked with a creative team to achieve a consistent, easy and accessible tone. While I was (sadly) not paid to travel to the specific locations I wrote about, it was still a fun way to try to capture and express the sense of these various destinations.

© 2019 And Why Not?