A good rule of thumb for any copywriter should be: When you have the opportunity to work for a massage therapist, take it.
On this project I worked with Charli, a new massage therapist, as she set out to establish her business. We spent a lot of time discussing objectives and goals, and strategizing the best ways to achieve certain ends. She wanted a website and social media presence that was functional and productive, but didn’t want to lose her playful voice or have things feel too formal. After a lot of back-and-forth and trial-and-error, I think we landed exactly where she wanted.
I really enjoyed working with Charli. She was engaged and open-minded, provided good, clear feedback, and had some very fun and unique ideas to get her business off the ground. I also got a couple free massages out of the deal, which was pretty great.