Key Arena Rebuild

Hockey in Seattle? Count me in.

This project involved a lot of digging into Seattle’s sports, entertainment and general history as we attempted to create a storyline for the rebuild of Key Arena, and with it the expansion of the NHL to Seattle. The challenge wasn’t simply to build a brand from scratch, but to begin to find threads and weave together stories that incorporated the City’s unique and diverse history.

I was fortunate enough to work with a really great team of thinkers, writers and designers at Hornall Anderson as we created an events sales space that will help draw in prospective clients. It was a great opportunity not simply to learn more about Seattle’s history, but to build stories from that history that encompassed the City’s past, present, and—hopefully—it’s future.

© 2021 And Why Not?