For this project I worked with Hornall Anderson, a local design agency, to help name and create a brand identity for a series of retail subsidiaries for Publix, a major supermarket in the Southeastern USA.

I worked closely with the design team to create ideas for the conceptual framework and overall arc of the project’s story. I contributed ideas for names and taglines, and helped write several internal memos for client presentations and board communications.

Unfortunately, the client eventually halted development of this idea, so when I finally walked through the doors of my first Publix, all of this was for naught. In my head it was still pretty awesome, and in reality – this was still a really fun project to work on.

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