by aaron | May 23, 2015 | Essays
I was asked earlier this week by a potential employer if I had any experience naming. In business lingo this is exactly what it sounds like: creating a name or slogan for a product. Now this is a very significant act, this business of naming, one that resonates with...
by aaron | May 12, 2015 | Essays
I read a fair amount. As a result, I inevitably come across Written Things That Make Me Go Hmmh? ((Dear attentive readers: if you pay close attention there’s one phrase in this blog post that might make you go Hmmh?? I’m not talking about the usual typos...
by aaron | May 4, 2015 | Essays
Yesterday on the sidewalk outside my apartment I found a plastic wrapper containing the broken crumbly remains of a cookie. Inside the wrapper was a thin white slip of paper: the infamous fortune that swirls like a snail inside cookies of this nature. I smooshed the...